Watch Generation Like

Release date: 2014-02-18
Homepage: http://video.pbs.org/video/2365181302
Budget: 0 USD
Revenue: 0 USD
Country: United States of America
Language: EN
Production Co: NULL

PG-13

54 min

2014-02-18 (United States of America)

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4 Ratings

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Generation Like Storyline

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.